Purpose and personality
Edmetry is an independent publication about teaching, educational technology, artificial intelligence, and the human decisions behind them. The identity is quiet, editorial and exact: it gives difficult decisions room to be examined and helps a school leader recognise the publication without competing with the decision or evidence on the page.
The visual system stays out of the way. It does not compete with the content, because the content is the point.
Accessibility and motion
- Meaningful icons carry an accessible name; purely decorative icons use empty alternative text.
- Contrast between text and background meets accessibility standards in both light and dark schemes.
- Reduced-motion rendering reaches the settled state immediately; the masthead transition runs once, for a finite duration, and only after the page is ready.
- Motion answers "what changed?" or "what's happening?" for the reader. It is communicative, not decorative: no infinite looping, no distracting effects, and nothing that delays reading.
Usage
Use the complete generated canvas with the approved surface variant. Preserve the aspect ratio and the clear space around the mark.
- Use the light symbol on light surfaces and the dark symbol on dark surfaces.
- Give a standalone symbol a meaningful accessible name.
- Treat the word
Edmetryin editorial prose as text, not as a logo image.
Avoid redrawing, cropping, stretching, rotating or outlining the symbol, and do not apply unapproved effects to the wordmark.
